How to Make Your Business Holiday Gift Stand Out
I was recently asked to provide a gift idea for a business. The President of the Board of Directors for a local non-profit organization was looking for an appropriate budget friendly gift for the upcoming holiday season. Of course, as you all know, I think that as a business you should avoid the holiday season all together. Your gift can so easily be lost in the crowd of gift baskets, cans of cookies and cards.
However, if you are looking for the perfect holiday gift – here it is: succulents. I love gifting succulents because you can present them in so many ways. They are extremely attractive and can be planted in elegant or creative arrangements. They can really help your gift stand out from the crowd.
Succulent plants store water within and that does help them thrive in many conditions. Most people believe that they are simple to keep alive. I won’t lie, growing succulents indoors can be a bit tricky, but that is part of the reason to gift one.
I know that seems to make no sense, but part of the reason to give a gift as a business owner is to create a connection to the client, customer or collaborator you give the gift to. What better way to keep a connection going than to have an ongoing point of discussion. So after your intial “Happy holidays – Thanks for helping me grow” note, you’ll have a reason to connect again. In a couple weeks or after the New Year, send additional care instructions with some information on a new product or a link to your latest blog post or service offer. And if their succulent doesn’t make it 6 months down the road – guess what – another reason to connect – send them another one!
Of course, you don’t have to be a business owner to send a succulent as a gift. They really make a great gift for anyone on your list.
One of the keys of using succulents as a gift is to connect the presentation to the giftee. And the best way to do that is to play off something you know that person loves or represents their business. This helps connect them to the plant – making them want to keep it alive. If you aren’t sure about their interests or can’t determine how to best connect to their business, go with an elegant or classic presentation like a terrarium or mini garden.
Here are some examples to show you the vast presentation options available with succulents.
Book Worm or Publishing Industry:
Here you could also use a very specific book to connect to an interest or industry. A cookbook for a chef or bible for a pastor. You can literally find a book on anything and make this work.
Runner, Triathlete or Sports Industry:
It goes without saying that sports has unlimited options – cut open a ball, use a cup or bowl of a favorite sports team, or a piece of equipment (baseball glove, helmet, barbell plates…).
Wine or Beer Enthusiast:
There are many different ways you can use glass bottles as planters. It would also work with a soda bottle or spirits.
Woodworker or Construction Related Industry:
Tea or Coffee Devotee:
Tea or coffee is another wide open theme. There are so many coffee and tea containers and cups, you’re sure to find a match to your giftee. This a great way to upcycle if you have an environmentalist on your list.
Car Fanatic or Car Industry:
You can use a certain model car or a car part. I wonder if you can plant succulents in fuzzy mirror dice…I hear they’re making a comeback 😉
Restaurant, Catering or Food Industry:
This is another presentation that has endless opportunities from the very creative to the very elegant. Upcycling is a wonderful option here as well.
No Green Thumb? No Problem!
Of course, you do not have to plant and package your own succulents. Although with all the insights provided by Cassidy Tuttle at Succulents and Sunshine, you totally could pull that off – green thumb or not. She is THE expert and below are some of her beginners tips and tricks.
There are numerous local purchase options available. Just check with local nurseries or florists and I am sure you will find a retailer able to help you put together beautiful arrangements. And of course there are always online options – just google succulents.
If your budget allows, I highly recommend using a professional who works with succulents a lot. Julia from Succulent Artworks is your perfect go to person. She makes gorgeous wreaths, beautiful potted arrangements and magnificent hanging succulents. Custom orders can be made and the sizes of her arrangements vary from the tiny hand held potted succulent to the massive wreaths.
Julia provides easy succulent care instructions with your order to bring years of lasting beauty. Which is a great cheat sheet for that follow-up connection.
Check out her beautiful work below. You’ll soon see why she is called an artist!
Ok – now that you have some succulent inspiration or a buying plan, let’s write that perfect note. Here are some suggested messages:
It has been an honor and a pleasure to work with you this year. We wish you
the best of holidays and a New Year filled with success and growth!
as we CELEBRATE the Holidays
we THANK YOU
for helping us GROW
we wish you much
in the New Year
During the Holiday Season our thoughts turn gratefully
to those who have helped us grow.
And in the spirit we send our warmest thoughts and best wishes
for a Christmas filled with happiness.
May the coming year fill your home with joy
your heart with love and your life with laughter.
Ok – now let’s fast forward several weeks, and it is time to reconnect. Here are some simple care instructions to include. I have linked to the stellar advice Cassidy provides to help us all keep our beautiful plants alive!
Let’s talk about watering
Cassidy makes it simple: 1) No spray bottles 2) don’t overwater 3) dry soil = watering time
She says “When you water your succulents, you want to make sure the soil is completely soaked. Why? Because your succulents will expect a drought, and will soak up as much water as they can. Then give your soil a couple days to dry out–and don’t water again until the soil is completely dry!!! Never spray the plants. The more humid the area you live the longer you should go between waterings.
In the end, you’re going to have to experiment and see what watering schedule works for you. When you’re dealing with full-sized plants, it’s better to err on the side of underwater, since too much water tends to kill succulents more quickly than too little. In fact, your succulents need a short drought every few days, in order to encourage new roots to grow.” Read the full article HERE.
Let’s talk about soil
Basically if you make your own arrangements or you or your giftee is going to repot them, it important to note that the correct soil for succulents is essential. Succulents need to be placed in soil that holds water and dries out quickly so that the plant can absorb what it needs, but its roots won’t rot. Read her full article (including how to make your own soil) HERE.
I encourage you to check out Succulents and Sunshine for all the help you need when presenting a succulent as a gift or for any other succulent related matter.
If you have other creative succulents presentation ideas, please tell us about them in the comment section below.
For as the earth brings forth its sprouts, And as a garden causes the things sown in it to spring up, So the Lord GOD will cause righteousness and praise To spring up before all the nations.